How Mazda’s marketing evolved from company-centric to experience-driven
The brand’s VP of Marketing is bullish on digital’s ability to help it tell engaging…
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TurboTax Bridges The Divide Between Brand And Digital
Intuit’s TurboTax is one of the rare companies that blends its more traditional brand marketing…
How to Effectively Sell Using Social Media and Content Marketing
RazorSocial CEO and founder Ian Cleary has a special formula for driving traffic to your…
SMS is not email
It is natural to compare SMS to email marketing. Both types of marketing involve sending…
Yahoo’s new ad offering zooms in on mobile and augmented reality
Yahoo has launched new ad products for local advertisers. Called Yahoo Tiles, the new mobile…
Google Pitches Survey Tool to Measure Effectiveness of Advertising, Branded Content
Updated analytics product will help marketers and publishers target surveys to specific users Google wants…
What The WikiLeaks Emails Reveal About Branding Hillary
But for one passionate defender, Pentagram could have been replaced as the designer of the…
A Hidden Downside to Online Marketing
Beware the Little-Known “Spillover” Effect of Online Ads Advertising can increase sales for a company,…
How to Successfully Become an Online Brand Publisher [Infographic]
Create high-quality brand content that attracts and engages your customers. The following tips can help…
“Showrooming” startup helps companies connect with customers
Nest vets eye ‘showrooming’ with startup It’s the bane of modern retailers’ existence: Customers who…