Culture Clash: A Lesson from the Theranos Case
As the trial against Theranos founder Elizabeth Holmes continues in federal court, Wharton’s Lawton R.…
Browsing: Oracle
It’s Time to Rethink How You Innovate
The fallout from the pandemic has created new opportunities that organic growth leaders are best…
Vianai’s Vishal Sikka: Be Prepared for a More Fragmented World
What will the world look like after the pandemic? Dramatic disruptions have upended the ways…
How to Know When Rebranding Is Right
When a company is formed—and throughout its entire lifecycle—its brand is pivotal to success. Sometimes,…
Marketing Technology Is Transforming the Way Brands Work With Influencers
Opinion: AI-powered discovery can help identify trustworthy talent Influencer marketing is currently undergoing something of…
Tech companies dominate list of best global brands
Apple and Google are still the most valuable global brands, according to Interbrand Tech companies…
When It Comes to Market Leadership, Be the Gorilla
In their outstanding book, The Discipline of Market Leaders, Michael Treacy and Fred Wiersema argue…
Why Character is a Branding Essential
Russel Davies, a leading ad executive from the UK, is quoted as saying that a…
How Industry Leaders Create Strong Brands.
Want To Dominate Your Market? Pick A Word. One word can change the direction and…
Here’s one corner of the digital ad world that Google and Facebook don’t dominate
If money is spent to hawk something online, chances are it goes through Google or Facebook. The…