The Oscars need a poster category, and this film should win it
The Oscars don’t have a best poster category (yet), but if they did, there would…
Browsing: Oscars
Here are the Biggest Moments From the Oscars 2022
With 1.8 million mentions, the 94th Academy Awards was undoubtedly the most memorable ceremony there’s…
David Rockwell’s “intimate and grand” Oscars set recalls glamour of early ceremonies
Architect David Rockwell designed the sets for last night’s Oscars ceremony within LA’s art deco Union Station to reflect the feeling of past…
How Google, Facebook, Microsoft, and Amazon became the most manipulative advertisers on TV
The biggest ads from the biggest brands in big TV moments used to be dominated…
Five Ways Brands Are Changing Their Playbooks to Win
Media giants in recent years have been battling for viewers’ attention and have spent $650…
Brands targeted women, movie fans for Oscars
Madison Avenue Goes to the Movies to Keep Oscar Viewers From Skipping Ads People who…
Oscars Economics: Does Winning Mean a Windfall?
The Academy Awards — or “Oscars” — is arguably one of the most important ceremonies in…
Is There Such a Thing as a ‘Brand Fail’ Anymore?
When Saturday Night Live devotes an entire sketch to lampooning your new ad, it’s a…
It’s Time to Take the Brand Out of Branded Content
Behind-the-scenes storytelling trumps taking the leading role A young and adored celebrity supermodel breaks free…
Brands are showing their values with inclusive Muslim campaigns
Brands are promoting Muslim inclusivity in Trump’s America Two schoolgirls, dressed in hijabs, engage in…