7 designers on their hopes for the new year
Leading designers, artists, and technologists share what they want to see happen in 2023. Designers…
Browsing: Packaging
The power of digital packaging
As the debate around sustainability becomes ever more urgent, packaging is one area where brands…
6 ways brands can appeal to ethical consumers
In 1965, Ralph Nader published “Unsafe at Any Speed” and influenced a movement now known…
In the beginning were the words – how consumers read packaging: Four principles
Martin Lee, co-founder and managing director, Acacia Avenue says brands must remember that reading is…
10 techniques for effective packaging
FMCG packaging represents prime marketing real estate, one of the most effective weapons in the…
FMCG brands can win market share by courting ‘eco-active’ consumers
Investing in sustainable innovation can help brands win a growing market share of spending by…
Five e-commerce themes marketers should know
The COVID-19 pandemic and subsequent country lockdowns have driven ten years of e-commerce growth in…
Occasion marketing in the age of COVID-19
The Hershey Co., the candy manufacturer, is adopting a flexible approach as it maps out…
Free shipping is quietly changing the design of your favorite products
The rise of e-commerce has not only rewritten the rules of shipping and delivery; it…
Designing Packaging for Consumers’ Reality
When it comes to a product’s success, it is all about the consumer. If it…