Hendrick’s Gin creator shares marketing lessons
Steven Grasse is not bashful about plugging his agency: “I know more about the spirits…
Browsing: Packaging design
Companies are failing to do this one simple thing that could boost recycling
You’ve got an empty plastic bottle—so what do you do with it? Recycle it, obviously.…
10 techniques for effective packaging
FMCG packaging represents prime marketing real estate, one of the most effective weapons in the…
Six Ways to Strengthen Your Brand Through Product Packaging
To stand out among competitors (consider, for example, the multiple retail channels for computer electronics),…
Designing Packaging for Consumers’ Reality
When it comes to a product’s success, it is all about the consumer. If it…
Diet Coke Relaunches in North America With New Design and Flavors
The Diet Coke Twitter feed has been quiet since last August, when it congratulated Taylor Swift on her…
Apple Designed The Thrill Out Of Unboxing
Smartphone packaging is tasteful, greener, and totally indistinct. It’s a stunning box, the first time…
Beaming on the pack of a new design
Global Jim Beam Portfolio Receives Packaging Makeover Jim Beam is getting a new look for…
No diet on brand spending!
Diet Coke Is In Decline, But Ad Spending Is Not Diet Coke sales keep falling.…
For retail brands, digital will drive a return to stores in 2016
Landor Looks At 2016 Branding Trends A new study says 2016 will be the year…