Could packaging play a new role in brand differentiation?
Both PepsiCo and Nestlé have announced some potentially significant packaging developments in the war on…
Browsing: Packaging
Pepsi Redesigns The Water Bottle
In an attempt to provide more–and healthier options–PepsiCo is unveiling a new beverage system that…
CHANGING THE SNACK WORLD, ONE EPIC PRODUCT AT A TIME
EPIC Provisions’ co-founder on the challenges of bringing an original product to market. It was a…
Five global packaging trends for 2018
Packaging, particularly food packaging, has been a hot topic in the realm of sustainability and…
The Three Content Marketing Tactics E-Commerce Marketers Often Miss
When was the last time you shopped in a physical store? Struggling to remember? It’s…
Ecobranding: Famous Corporate Logos, Redesigned To Use Less Ink
You can still recognize the apple and the swoosh, but they’re far more ecologically friendly.…
Design Director Alex Center Got a Masters in Branding at Coca-Cola
Over the last 10 years, Alex Center has experienced firsthand how the sheer size of…
12 Minimalist packaging designs that do a lot with a little
From artisanal boutique to superstores, the trend for Minimalist packaging design continues to pick up…