Humour in marketing and value creation? You must be joking
Humour has an important role to play in effective advertising, but don’t just ‘do a…
Browsing: Paddy Power
Lessons in fighting the status quo by the Marketing Society Brave Awards
The winners of the 2020 Marketing Society Brave Awards are brands that unashamedly went against…
Has Lionel Messi taken snack brand Walkers into the social-media premier league?
https://youtu.be/O3bQ7BzgGoM It’s hard to mention Walkers without thinking of Gary Lineker, the ex-footballer and sports…