Why TikTok is getting serious about media mix modelling
Jorge Ruiz, TikTok’s Global Head of Marketing Science, explains the mobile app’s approach to measuring…
Browsing: Paid Media
Crossing the Digital Chasm with Trans-media Storytelling
I took a course by the famed NYU Professor Scott Galloway on strategy last year.…
Using Twitch for Business: What You Need to Know
Amazon-owned platform Twitch is all about building communities around a shared, streamable interest. Initially designed for gamers,…
Gartner: CMOs prioritize brand strategy amid pandemic-related budget cuts
Dive Brief: Chief marketing officers for the first time are prioritizing brand strategy ahead of…
20 Ways to Bust Through the Digital Noise With a More Human, Relevant Brand
Building a brand that’s relevant, memorable and valuable online requires a lot more than fancy…
Influencer Marketing: How to Scale Your Social Media Exposure
Wondering how to increase your business’s reach on social media? Have you considered partnering with…
Report: Most Advertisers See Media As ‘Complex Headache’
Media consultant ID Comms is out with a new study — based on a survey…
Visa’s story: When digital transformation begs for organizational change
Contributors Nadine Dietz and Erica Seidel interview Visa’s North American marketing chief and discover how…
STAYing the course
‘I want Airbnb to be a community-driven superbrand’ says CMO Jonathan Mildenhall as he sets…