How the world’s biggest advertisers are spending (or not) as industries adapt to the coronavirus pandemic
As 2020 wore on, it became apparent that the coronavirus pandemic was a crisis that…
Browsing: Pandemic
The Digital Landscape Post-Pandemic
Streaming services, video communications, home office tech and gaming platforms have been among the few…
The 5 ‘Frontier CMO’ strategies to lead brands to economic recovery
With brands around the world disrupted by the coronavirus pandemic, and marketing budgets being squeezed,…
WATCH: THE TOP 5 CREATIVE BRAND IDEAS YOU NEED TO KNOW ABOUT RIGHT NOW
Watch the livestream replay above and follow the conversation on Facebook, Periscope, LinkedIn, Twitch and Twitter. Welcome to a live episode of…
Why nostalgia marketing is the next big idea for your company
On the surface, this seems like a very improbable scenario. Cobra Kai is follow-up to the…
Del Monte CMO Elana Gold on Grocery Shopping, the Pandemic and Pink Pineapples
The pandemic has been a learning curve for many marketers, including Elana Gold, who began…
How the world’s biggest advertisers are spending (or not) as the pandemic grinds on
As the coronavirus crisis took its grip on the western world, many marketers initially reacted…
Lexicon for a Pandemic
“Maskhole,” “body Zoom-morphia,” and more neologisms for coronavirus communication. Maskhole: An individual who wears a…
Coca-Cola encourages shared meals in 1st ad since pandemic pause
Dive Brief: Coca-Cola debuted its first new advertisement since the pandemic started, shining a spotlight…
Marketers explore the value of QR Codes
It took a global pandemic, but QR codes may finally take off With the increasing…