How your brand can sound distinctive in a noisy world
Sound assets can capture consumer attention, boost distinctiveness and build mental availability, explains Roscoe Williamson…
Browsing: Pandora
How to Persuade: The Science Marketers Need to Know
Do you want to persuade more people to take action? Wondering how the latest behavioral…
11 infuriating Apple glitches, and the best ways to cope with them
Though known for slick, intuitive design, Apple has let a bunch of glitches and poor…
YouTube and Deezer are the most popular audio streaming platforms
SUMMARY An overview of global audio streaming platforms by consumption and penetration in 2018. Over…
Android Auto: Google Takes AI For a Ride With Volvo and More From I/O ’18
Google wants to personalize and enhance the driving experience more than ever via its Android Automotive embedded…
Emotion, experience and impact – more important than ever
Face-to-face communication is going out of fashion as technology advances, so we could be forgiven…
What’s the Next Social Network? Think Music
Opinion: Consumers are ready to accept brands on their favorite streaming platforms We plug into…
As Voice Continues Its Rise, Marketers Are Turning to Sonic Branding
Why Visa, California Closets and more are rethinking audio Sound is a powerful tool that…
10 audio marketing trends for 2018
Audio-based user experiences are stepping into the spotlight as a fresh medium for sensory stimuli,…
Crazy Things Elon Musk, Mark Cuban and Others Did to Get to the Top
When you’re an entrepreneur, you need to take risks to succeed. What does it take…