Major Brands Are Boycotting Facebook—Here’s Why
Design business owners may be reconsidering their July advertising plans Design businesses that advertise on…
Browsing: Patagonia
The 10 most innovative brands of 2020
White Claw, Ryan Reynolds’s Aviation Gin, Popeyes, Mountain Dew, Patagonia, Netflix, Ikea, P&G, and Adidas…
Your brand: an agent of change
Great brands change the world, says Giles Lury Brands drive change. They change categories, markets, and…
Risking it for the greater good – marketing that means more
Risky campaigns can shock and inspire awe, but more importantly, they can be a force…
The 2020 election ignites a new debate: Does political advertising belong on platforms?
The ongoing debate about political advertising on platforms has reached its natural conclusion — with…
Native could be your most powerful ads
With the arrival of social media platforms, such as Instagram, and other advances in technology,…
4 Ways in which your brand can take a stand
4 Ways to Drive Performance with Corporate-Consumer Value Alignment Companies were often hesitant to speak…
Nostalgia Is Not Enough: Why Consumers Abandon Legacy Brands
Earlier this month, Sears ended a nine-decade presence in Lincoln, Nebraska, when it closed its store at…
Brand purpose is the future for the majority of marketing leaders
P&G’s Gillette will not be the last brand to promote its values, as a new…
What Does Your Corporate Brand Stand For?
Companies are extremely good at defining their product brands. Customers, employees, and other stakeholders know…