Branding May 6, 2022 0 Culture Clash: A Lesson from the Theranos Case As the trial against Theranos founder Elizabeth Holmes continues in federal court, Wharton’s Lawton R.…
Innovation August 16, 2018 0 How Airbnb went from renting air beds for $10 to a $30 billion hospitality behemoth Happy 10th anniversary Airbnb. When we first wrote about the company a decade ago, it was…