The logos of Apple, Nike, Amazon, and Coca-Cola like you’ve never seen them before
Paul Rand’s logo for IBM is among the most recognizable bits of branding…
Browsing: Paul Rand
The Best-Designed Design Books Of The Year
There are books, well-designed books, and well-designed design books. Here are the ones that make…
What Made a Logo Great
Discussion about the purpose of a logo, and what makes one great, has shifted from…
What’s The Greatest Logo Of All Time?
From IBM to I ❤ NY, designers at Pentagram, Moving Brands, Under Consideration, and more…