‘Fauxstalgic’ branding is having a moment
Nostalgia is an effective marketing tool, but brands don’t need a long legacy to harness…
Browsing: Pentagram
The best Olympic logos of all time, according to design experts
The real Olympic blood sport? Debating the official logos. This year’s Olympics have a confusing…
Can This New Alternative to Braille Change the Way Blind People Read?
ELIA is a breakthrough new language for the blind that can be mastered in a…
Slack’s new logo ditches the beloved plaid hashtag
“It’s a new brand coming into maturity now. If they were ever going to change…
Pentagram designs a Harry Potter font, and it’s magical
It’s called “Crimes New Roman.” Harry Potter, the beloved children’s books by J.K. Rowling, is…
Pentagram designed an identity that never stops changing
Cytora, an AI-powered insurance company, tasked the firm with creating a brand that could communicate…
American Express Gets Its First New Logo In Over 40 Years
You might not even notice the redesign–and that’s the whole point. American Express has a…
The Precarious State Of Logo Design
Branding launches have morphed into a design industry telenovela. Here’s how firms are adapting. Three…
How Pentagram’s Michael Bierut Picks A Typeface
Once “typographically promiscuous,” Bierut has a simple method for selecting typefaces–as detailed in this exclusive…
Pentagram Takes On Its Biggest Challenge Yet: Making Penn Station Less Awful
Penn Station, friendly? Pentagram’s new wayfinding in the notoriously unfriendly transportation hub aims to make…