Listen with your head and heart: How Mars anchors on principles and people
Poul Weihrauch, CEO of Mars, Incorporated, on prioritizing what matters and preparing for the challenges…
Browsing: People
The hotel of the future
In the 2030s, the best hotels will offer highly personalized guest experiences, sustainable travel options,…
Effective Storytelling Can Inspire Positive Action for People and Planet
Our lives are shaped by a variety of narratives. As early as childhood, storytelling is…
Is there a case to revisit the Case Study Method?
Is there a case to revisit the Case Study Method? Back in the 1920s, Harvard Business…
Customer Experience at Netflix: 6 lessons we can all learn from!
Netflix is one of my top favourite companies when it comes to customer experience. I…
The power of collaborative advantage
” None of us is as smart as all of us.” – Ken Blanchard Blanchard…
The Future of Strategy
Future of Strategy 2020: opportunities in a post-pandemic world Strategists are in more demand than…
Managing Your Marketing Strategy During a Crisis
As we enter Q2, marketing leaders are piecing together how they will adjust their marketing…
How brands are keeping people connected
Brands on Twitter are helping people feel more connected, even during times of isolation. Here…
Brands: Avoid the ’Hero Trap’ and Close the Intention-Action Gap
Internationally recognised speaker and author Thomas Kolster, also known as Mr. Goodvertising, takes a hatchet…