Pepsi challenges the classic rum and Coke recipe
Rum and Coke might dominate cocktail menus around the world, but Pepsi wants consumers to…
Browsing: Pepsi
The Marketing Psychology Behind Celebrity Endorsements
Celebrity endorsements sell products, even when the star outshines the brand. In a new study,…
How do you build a brand to last? It’s about evolution, not revolution
Over the past few years, we’ve seen major rebrands steal the spotlight. Here’s why companies…
How Apple treated Rihanna’s Super Bowl halftime show like its most popular new product
Rihanna ended her electrifying first live performance in seven years suspended high above the State…
THE THREE-WORD BRIEF
Those of us who create advertising or make advertising decisions need to start from a…
Is Elon Musk the engine of the Tesla brand?
“We don’t buy advertising,” tweeted Tesla chief executive officer Elon Musk in 2019. Note the…
Ad of the Day: Pepsi’s hidden logos ‘proof’ it goes better with burgers than Coke
#BetterWithPepsi: ad claims drink is better with burgers than Coca-Cola Pepsi has been making itself…
After 30 years, PepsiCo redesigned the two-liter bottle. Here’s why
Close your eyes, and I bet you can describe the distinct sensation of pouring soda…
Why nostalgia marketing is the next big idea for your company
On the surface, this seems like a very improbable scenario. Cobra Kai is follow-up to the…
The state of wearables in 2020
Wearables can bring brands into the fold with customers and provide immersive insights. CMO looks…