I Turned My Boss Into A Chatbot, And So Can You
Seeya, Suzanne. Hello, SuzanneBot! She’s quick with a joke and decisive with her judgments. She…
Browsing: Pepsi
Visa Engages the Senses With Sonic Branding
Have you heard the sound of Visa? Soon you will, as the brand is rolling…
YouTube reveals ‘action plan’ to tackle spate of brand safety issues
YouTube has introduced a four-step action plan in hopes of battling the brand safety concerns that…
A Tale of Two Sodas—In Coke and Pepsi’s Pizza Fight, Brand Storytelling Wins the Day
Remember CliffsNotes? They’re the stripped-down study-guide version of novels and other content. I was a…
Tech companies dominate list of best global brands
Apple and Google are still the most valuable global brands, according to Interbrand Tech companies…
7 ways for brands to take an authentic stance
Marketers are constantly being told that their brands must be authentic, but what does…
SALES VS. BRANDING
This one is really interesting and I have been thinking a lot about going deeper…
Move over influencer marketing: ambassador programs are the new kid on the block
Sarah Hawk isn’t sure marketers are getting influencer marketing right, and has eight ways to…
Advertising Superstar David Droga Knows How To Get In Your Head
“We work in an industry where people invent technology to avoid what we create,” says…
THE TOP SOCIAL MEDIA VIRAL MARKETING STUNTS OF 2017
From the #BowWowChallange to the most creative Oscar Best Picture creations, people love expressing themselves…