Pepsi challenges the classic rum and Coke recipe
Rum and Coke might dominate cocktail menus around the world, but Pepsi wants consumers to…
Browsing: Pepsico
PepsiCo’s approach to the new path to purchase and changed dynamics in marketing for a fast-evolving world
Atin Kulkarni, VP, Global Media and Commercial Capabilities, PepsiCo I’ve been at PepsiCo for just…
7Up’s new look is a delightful refresh on a classic logo
Standing out in the beverage aisle isn’t easy these days. Though a bright can and…
Why sustainability is the industry’s greatest creative brief
Adland has driven demand for products and services the world for decades but now it’s…
Effective Storytelling Can Inspire Positive Action for People and Planet
Our lives are shaped by a variety of narratives. As early as childhood, storytelling is…
What’s in a (brand ) name?
I’m a branding expert. Here’s what Facebook’s reported name change really signals Rebranding Facebook shows…
brand fatigue and brand consistency
There’s an adage that “Marketers get tired of their advertising before consumers do.” The same…
brand fatigue and brand consistency
There’s an adage that “Marketers get tired of their advertising before consumers do.” The same…
‘No one’s going in blind’: Brands are bringing gaming and esports in-house
Nothing says a media trend is here to stay quite like marketers scrambling to take…
After 30 years, PepsiCo redesigned the two-liter bottle. Here’s why
Close your eyes, and I bet you can describe the distinct sensation of pouring soda…