Can you build a brand on digital?
Digital advertising channels have significant short and long-term revenue impact for brands, according to a…
Browsing: Performance Marketing
Five key priorities for delivering effective advertising
WARC today releases ‘Anatomy of Effectiveness: 2022 Edition’, a white paper giving brand marketers, advertising…
Customers Want Personal Advisors, Not Advertisers
The expanding role of social and messaging apps should lead brands toward a one-to-one DTC…
Short-term fixation is a challenge for both brands and agency cultures
A focus on performance marketing carries risks for agency working cultures as well as long-term…
The Bland D2C Trap: How to Avoid “Optimizing to Death”
Among the infinite variety offered by the internet, many have noticed a certain homogeneity in…
‘Time for a bigger advertising push’: Why hummus brand Ithaca is investing in OOH, radio now
If you’re outside of a Wegmans or Tops in Buffalo, New York this month you’ll…
Put on a show for brands: Peter Field reviews Orlando Wood’s ‘Look Out’
An anticipated follow-up to industry hit, ‘Lemon’, the chief innovation officer of System1 Group’s new…
How Your B-to-B Marketing Strategy Can Pack an Emotional Punch
Everyone knows they have to understand their customer—the challenge is figuring out how to best…
Your office air is making you stupider
A landmark study should have all businesses rethinking their offices. It’s a sickening irony: Our…
60/40 branding-demand generation best on LinkedIn
LinkedIn Shares New Insights on the Benefits of a Combined ‘Brand and Demand’ Approach [Infographic]…