Is AI an Asset for B2B Marketers?
Could AI lead to risky, unchecked outcomes if we embrace the technology too soon? Will…
Browsing: Personalization
The world of ‘ands’: Consumers set the tone
Consumer behaviors are diverging in sometimes paradoxical directions. How can companies quickly detect—and respond to—these…
Value in Marketing: How Leaders Can Better Reach Audiences
In marketing, value isn’t where you think it is. IF YOUR BRAND isn’t reaching your audience…
How to Keep Your Company’s A.I. From Being Creepy and Annoying
Expanding privacy options will help consumers feel more comfortable The more artificial intelligence knows, the…
How new social media audience trends are changing online shopping experiences
The rapid expansion of social commerce has led to significant shifts in online shopping spaces.…
Marketing Is Harder Than Ever, But Your CX Doesn’t Need to Suffer
Tactics to enhance your customer experience In speaking to marketers of all stripes—from startups with…
Affinity @ Scale: Making An Impact In A Personalized Context
If you’ve been around marketing for the last half decade, you know about personalization at…
The value of getting personalization right—or wrong—is multiplying
This Next in Personalization 2021 Report reveals that companies who excel at demonstrating customer intimacy…
Developing Brand Image: Chatbots Are B2B Marketers’ Secret Weapon
When you think of brand-building campaigns, publicity stunts, or viral videos, you typically think of…
Transforming A Brand With Inspiration And Martech
Starting The New Year Off Right: Understanding The Role Of MarTech And AI In The…