Why AI Is the Future of Advertising
The way you advertise is going to change—dramatically—thanks to artificial intelligence. You can already start…
Browsing: Personalization
Brand Disruption Study 2020: Direct Brands Go Mainstream
You’ve seen the headlines: “Lord & Taylor Sold to Clothing Rental Start-up Le Tote.” “L’Oreal…
Same Circus, New Monkeys!
The world is going digital at a frenzied clip. It’s gone from being the flavour of…
Advertising’s Untold Stories
In recent years, copywriters, “branding” experts, “strategic” thinkers, and advertising and marketing agencies have evolved…
The New 4Ps of Marketing
Back in college or at some point in your career, you learned about the 4Ps of…
What Artificial Intelligence Means For Customer Loyalty Marketing
It seems like everyone is trying to identify how artificial intelligence (AI) can benefit their…
How to Balance Marketing Automation and Personalization
For any strategy to be effective, it’s important to find a balance. Brands have embraced…
How to Deliver Personalized Content at Scale No Matter Your Marketing Strategy
Why do we trust Google as a search engine as much as we do? Besides…
The times, they are a changin…
We live in interesting and contrasting times. The world is getting frenetically digital while concurrently…
What McDonald’s Latest Acquisition Means for Marketers
Personalization has long been viewed as the purview of digitally native companies. Now McDonald’s will…