Email Personalization: What Consumers Want From Retailers [Infographic]
Consumers say the types of retail-email personalization that they value most are targeted promotions/discounts (55%…
Browsing: Personalization
Boomers, Gen X pose different marketing challenges
Boomers, Gen X pose different marketing challenges Baby Boomers and Gen Xers are a generation…
What M&E Brands Need to Navigate a Multi-Screen World
“People spend money when and where they feel good.” This quote from Walt Disney, perhaps…
Next-Level Personalization Creates Killer Customer Experiences: Four CX Guideposts
How do you turn a one-time customer into a loyal brand advocate? What’s the difference…
Are These Five Marketing Buzzwords and Concepts Overhyped?
Nearly half of marketers say artificial intelligence is an overhyped idea/term, according to recent research from Resulticks.…
Is Personalization the New Buzz for 2017? (Infographic)
On social media, there are core metrics marketers are well aware of, from simple clicks…
Slow Medicine for Brands in the Social Era
Digital media has made our lives better. We feel more inspired and connected thanks to…
Big Data is giving us too many ‘Spray and Pray’ solutions
Brands too often try to speak to everyone, creating 500 versions of creative and letting…
Five Future Trends in the Marketing of Television
A surefire way to grab attention and attract clicks right now has been to write…
Programmatic branding a missed opportunity as open exchanges subside: Forrester
Marketers need to make branding a strategic priority in their programmatic buying programs to address…