Marketing March 26, 2020 0 The renewed importance of SWOT and PEST analysis in volatile and vulnerable conditions Daniele Lima highlights how returning to SWOT and PEST analysis models can help businesses to…
Marketing September 15, 2019 0 We need a new ‘third way’ to set marketing budgets Zero-based budgeting hurts long-term brand-building, while advertising-to-sales ratios are entirely arbitrary. There’s a much better,…