How do you build a brand to last? It’s about evolution, not revolution
Over the past few years, we’ve seen major rebrands steal the spotlight. Here’s why companies…
Browsing: Pfizer
The Principles of World-Class Brand Storytelling
Hero, setting, plot—and how to combine them to bring your story to life You’re hearing…
Why is Pfizer advertising a vaccine that gets plenty of free promotion?
Pfizer is about to start advertising a new product in the US: the Covid-19 vaccine.…
General Motors’ new logo is the biggest branding fail of 2021 (so far)
Over the last week we’ve seen a rash of rebranding efforts by major companies such…
Pfizer unveils its first major logo redesign in 70 years
A new brand identity aims to embody the pharma giant’s shift from pills like Advil…
What Will Persuade People to Take a Vaccine?
Vaccines are a powerful weapon in the fight against disease, but only if they are…
What the healthcare industry could learn from Lyft and Airbnb
The sharing economy is built upon service and interaction designs that engender interpersonal trust. Healthcare…
Why This Renowned Digital Design Agency Is Going Analog
In 2015, Huge did a funny thing. The design firm—best known for digital experiences like…
How Big Data Is Changing Disruptive Innovation
Much fanfare has been paid to the term “disruptive innovation” over the past few years.…