Brands: Avoid the ’Hero Trap’ and Close the Intention-Action Gap
Internationally recognised speaker and author Thomas Kolster, also known as Mr. Goodvertising, takes a hatchet…
Browsing: P&G
Branding lessons learned at Apple
‘Don’t go dark’: Ex Apple and Pepsi exec John Sculley offers pandemic brand-building tips Businesses…
It’s time for brands to finally show their true colors!
It’s in times of need that powerful brands are defined. As COVID-19 swept across the…
WFA unveils world’s first guide on data ethics for brands
The European Union’s General Data Protection Regulation (GDRP) came into force just over two years…
What I Learned At Saatchi & Saatchi Advertising
What I Learned At Saatchi & Saatchi Advertising – It Is Relevant Today I got…
Brand Disruption Study 2020: Direct Brands Go Mainstream
You’ve seen the headlines: “Lord & Taylor Sold to Clothing Rental Start-up Le Tote.” “L’Oreal…
TECHNOLOGY‘Robots Will Curate Our Best Futures’
Renowned New York-based futurist Faith Popcorn was in South Africa recently when she also spoke…
Industry incumbents failed to grasp the early potential of digital
There’s considerable confusion among executives about digital transformation. Some see it as a technology problem and delegate…
Is SAD the new HAPPY in Advertising?
Let’s begin with the obvious. It’s an always on world. While being perennially and technologically…
The Top 10 Events That Shaped – And Rocked – The Digital Ad Industry Over The Past Decade
The programmatic ecosystem spent the last 10 years in a state of hyper growth, and…