Turning brand purpose into activism: P&G’s Chief Brand Officer, Marc Pritchard
In this exclusive interview for WARC’s annual Marketer’s Toolkit release, Marc Pritchard – Chief Brand Officer at…
Browsing: P&G
The golden age of product placement
Is the world of advertising about to come full circle, Faris Yakob wonders? The period…
P&G partners to tell compelling stories
Partnership programs “are going to create a whole new genre of advertising”, according to Procter…
Brands, agencies seek ad efficiencies by going direct
Marketers Are Going Straight To Exchanges For Ultimate Data Transparency As marketers seek more transparency…
Brands need to build in ‘citizenship’, says Pritchard
Brands are learning that balancing growth with doing good is a fundamental consumer expectation, according…
A peek into the Best Global Brands
Amazon Surges and Facebook Falls Again in Report on Brand Value Facebook Inc. slid again in a…
Digiday Research: What marketers are moving in-house in 5 charts
Marketers taking work in-house isn’t a new phenomenon but it’s a growing trend — one that…
Branding and Design Are Inseparable: The Why, The How, and Two Examples
All businesses face a dilemma. They must stand out from their competition, interact with customers,…
Cannes Briefing: The unanswered questions of Cannes
Cannes is in the home stretch. Expect to hear scratchy voices, glassy eyes and possibly…
How the No.1 most creative person in business this year led the FBI to its biggest ad-fraud bust ever
For helping to crack one of the most pernicious digital fraud schemes in history, White…