Why brands are listening
With India being one of the fastest growing Voice markets in the world, marketers are…
Browsing: P&G
Here’s how you build creative video experiences for a multi-screen world
It’s time for brands to consider the nuances of each format at every stage of…
Close the gap of meaning: Gillette deconstructed
Global brands should be aware of the mental disconnects that can occur between the meaning…
Gillette Ad Is a Hit with Consumers
Men-must-do-better message resonates, says Ace Metrix. Don’t believe everything you read on social media. Gillette’s new creative, “The…
How Businesses Can Stay a Step Ahead of Copycats
The threat of copycats is constant in business. Despite intellectual property laws, patent filings and…
Mark Ritson: How ‘influencers’ made my arse a work of art
Influencer marketing suffers not just from the problems of fake followers and viewability, but from…
Look cool and do good – expert breaks down authentic branding
The space of cause-related business is maturing into a movement for which, like digital, success…
How TV Advertising is transforming
Innovation Is Fueling A Broadcast Renaissance At the 2017 IAB Annual Leadership Meeting, Marc Pritchard,…
Technology has upended the world’s advertising giants
Advertising agencies are under pressure to change archaic and inefficient elements of their business models…
In a world of fake news, marketers need to take control
As advertisers, we are reminded that trust takes decades to build and can be destroyed…