P&G’s Marc Pritchard calls for ‘fewer project managers’ at agencies as he vows to destroy ‘maze of complexity’
The archaic “Mad Men” model must end by stripping away anything that doesn’t add to…
Browsing: P&G
Advertisers say digital ad spend won’t decline, despite continued fraud
Half of Advertisers Say Ad Spend Won’t Drop Even if Fraud Issues Persist When it…
Which Fortune 500 Brands Excel at Marketing to Potential Employees?
Which large corporations in the United States excel at marketing to potential employees and at…
Super Bowl Provides Opportunity for Local Businesses to Score Big
When we reflect on Super Bowl ads of the past several years, certain brands spring…
Brand safety in 2018 will bring more collaboration
Brand Safety In 2017: Where We’ve Been, Where We’re Going Brand safety and transparency were top-of-the-agenda…
Listen up: The state of podcasting in marketing
Some marketers are comparing it to the Golden Age of radio. In August, the Interactive…
Behavioral ad targeting gets thumbs up from CPG brands
CPG Brands Replace Demographic Targeting With Behavioral Targeting Demographic targeting and behavioral targeting have both…
12 Brands That Want to #BeBoldForChange for International Women’s Day
The theme of this year’s International Women’s Day on March 8 is #BeBoldForChange, and adland…
Six Essentials for Good Storytelling—and Great Content Marketing
“Storytelling” is often used loosely as a term for good writing. Which makes me wonder:…
Advertising has a terrible reputation, it’s better to rebrand it as content
CANNES, France – Marc Pritchard, chief brand officer of Procter & Gamble, has led the…