Datathon Challenge: How to Boost Sales for a Global Retailer
Every time you take advantage of a discount, join a store’s loyalty program, or simply…
Browsing: Phewturecast
Colliding Work, Personal Values Underscores Need for Purpose-Led Brand Culture
Brands that empower their employees to act with them in their sustainability plan — and…
10 Takeaways From Brand Activations That Adapted to Crisis in 2020
The Covid-19 pandemic devastated experiential marketing as we knew it in 2020, but the physical…
‘Marketing at maximum intensity’: Publishers ready for rocketing ad spending from streamers in 2021
After the year we’ve just gone through, it seems dangerous to count on anything going…
Why Purpose is Profitable
Our hyper-connected world is changing faster than ever. While new technologies are accelerating unprecedented marketing…
What We Can Learn From E-commerce in China
When it comes to retail, Asia is where the action is. With a huge market,…
THE OTHER PANDEMIC
Online ad fraud is apparently out of control. A white paper released this week by AdAge and…
5 criteria for evaluating your email marketing program
While email may not be changing as rapidly as some other digital disciplines, it evolves…
Brutalism meets bling: 8 stunning coffee accessories for design snobs
Each piece is a work of art. What happened? Just days ago, it was 2010.…
A rebrand 1,100 years in the making
Cash out? How The Royal Mint plans to stay in mint for another 1,100 years…