TikTok shares its most creative brand campaigns of 2020
If you’re a Strictly Come Dancing viewer, you might have noticed this year that presenter Claudia Winkelman…
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Putting a new ‘ seal ‘ of approval on advertising
New York agency Walrus sprung to life 15 years ago. In 2005, Frances Webster and colleague and…
Where Topshop went wrong
The British fashion group Arcadia has fallen into administration (which is similar to filing for…
There’s a better hand sanitizer for COVID-19. Why aren’t we using it?
Alcohol, 60% concentration. That’s what your hand sanitizer needs to reliably kill the SARS-CoV-2 virus, according…
Allison Johnson, former CMO of PayPal, global marketing executive at Apple and Hewlett-Packard and a…
Is Your Brand Surviving or Enduring?
2020 is proving to be a year of heightened awareness, change, and for lack of…
Marketing the Future: How Data Analytics Is Changing
Data analytics helps marketers learn about their customers with target precision, from the movies they…
How Absolut activates brand purpose
Absolut, the vodka brand, has demonstrated how brand purpose can be activated successively in different…
How Gaming Can Help Learners of All Ages
Imagine a classroom setting where traditional lectures and slides are augmented with interactive games that…
Three Branding Assumptions to Avoid
Entrepreneurs are flooded with materials and advisors on how to develop an effective brand. They advise…