Personalized Customer Experiences Are Important—But Not At The Cost Of Data Privacy
Today’s retail brands are continuously searching for tools and solutions that will enable them to…
Browsing: Phewturecast
How AI Will Help Marketers Harness Psychology To Drive Consumer Purchase Decisions
A marketer’s role is to inspire consumers to embrace a product or service, which involves…
Google accused of downplaying ad price manipulation
Some advertisers believe Google quietly inflates ad prices by 100% – a stark contrast to…
Ads are more effective when repeated in a block
Advertisements that are repeated in a block are generally more effective and significantly boost brand…
Advertising only works if it is seen. And seen often.
Every business owner on earth has asked this question at some point or another… They…
Marketing categories differ in how they impact business relationships
The demands of different business categories can have a profound impact on marketer and agency…
Gucci’s awaited rebrand is met with excitement
Gucci, the Kering-owned luxury brand that accounts for around half of the company’s sales and…
To get the mix of brand and performance right, theory on its own is not enough
A combination of brand building and performance marketing is the best approach, but putting this…
Drivers of brand growth: A deep dive into how advertising works today
Catherine Driscoll, Commissioning Editor EMEA at WARC, introduces a new regional Spotlight that covers fascinating…
Online Consumer Chatter Goldmine
The lightning-fast evolution and adoption of AI is the kind of major societal transformation that…