BMW’s Latest Concept Car Gives the Storied Brand a Future-Friendly Face
The BMW Vision Neue Klasse concept—with its exterior lighting effects, E Ink panels, and minimal…
Browsing: Phewturecast
Brands and other metaphors
Metaphors help us to connect abstractions, to find the links that guide us to an…
Scoring brands’ standing in culture
Cultural resonance is more long-lasting than fleeting cultural relevance and amplifies over time, concludes a…
Data and analytics in the driver’s seat of the used-car market
Companies across the used-car market’s value chain can use data and analytics to tap into…
AI Fuels New Brand-Safety Worries, and Would-Be Solutions, for Marketers
Tools like ChatGPT could complicate marketers’ ability to scrutinize online content. Some firms say the…
Glassdoor expands to challenge LinkedIn’s professional communication dominance
An established anonymity platform is giving networking a go, diversifying functionality and revitalising visuals as…
Pepsi challenges the classic rum and Coke recipe
Rum and Coke might dominate cocktail menus around the world, but Pepsi wants consumers to…
Building brand belonging is no longer just appreciated – it’s imperative
New research by Sefiani has highlighted the importance of a renewed focus on building brand…
How to Make Thought Leadership a B2B Demand-Gen Dynamo
For B2B businesses, thought leadership is a high-octane contributor to marketing effectiveness—and demand generation in particular. At…
Talking the Talk: Walking The Happiness Street
“Never get so busy making a living that you forget to make a life.”– Dolly Parton…