What’s on Your Alexa Shopping List? How Retailers Can Win With Voice-assist Technology
New marketing research from Wharton’s Pinar Yildirim and John Zhang examines the interplay between how…
Browsing: Pinar Yildirim
Less Is More: Redefining the Luxury Goods Market
The 1980s is often remembered as the decade of excess. Big hair, big shoulder pads,…
How Social Media Is Shaping Political Campaigns
In his short-lived campaign for president, entrepreneur and former New York City Mayor Michael Bloomberg spent…
How Social Media Is Shaping Political Campaigns
In his short-lived campaign for president, entrepreneur and former New York City Mayor Michael Bloomberg spent…
What’s Next for the Digital Living Room?
Fifteen years ago, Microsoft, Sony, Dell and HP were some of the leading companies jostling for supremacy…