How Stitch Fix Is Using Algorithmic Design To Become The Netflix Of Fashion
Data science is baked into the online fashion brand. Algorithms control many elements of our…
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More Honesty, Less Snark: How Consumers Want Brands to Act on Social Media
Most consumers want brands to be honest and friendly on social media, not snarky and…
The State of Healthcare Content Marketing in 2017
Most hospitals/health systems are engaging in content marketing but many are finding it to be…
Design Thinking Needs To Think Bigger
Design thinking, as it was conceived 15 years ago, has outlived its usefulness. Enter systems…
Social Commerce Is Primed to Go Mainstream (Survey)
Older social media users are more likely to drive social shopping to its tipping point…
A CMO’s View: How Barnes & Noble College builds its marketing around Gen Z & Millennial needs
Lisa Malat says her brand is focused on initiatives that support the academic and social…
5 Ways to Repurpose Your Popular Social Media Posts
Want to get more out of your social media content? Wondering how you can save…
Yes, Some Social Media Platforms Are Better for Your Brand than Others
For marketers juggling a million different tasks and to-do lists, social media platforms can feel…
Location based advertising gets a new fillip!
Snapchat Signs Data Deal With Foursquare for Better Targeted Geofilters Snapchat ads are getting a…
Facebook top channel for ad recall among millionaires: report
When trying to reach an affluent audience, the channels that marketers use to disseminate their…