Behind the Build of the FX Living Brand System
A fearless journey into new creative territory Our clients at FX are always pushing themselves…
Browsing: Pixar
6 Qualities Great Innovators Share That Keep Them Inspired Over The Long Term
Forward-thinking individuals have a number of things in common. For one, they innovate—usually not once,…
DISNEY+ BRANDISHES ITS WEAPON: AN INFINITY GAUNTLET OF BRANDS
WARS START IN all kinds of ways. Pre-dawn raids, assassinations, missile launches, coups. Generally speaking, you’re…
MAY A.I. HELP YOU?
INTELLIGENT CHATBOTS COULD AUTOMATE AWAY NEARLY ALL OF OUR COMMERCIAL INTERACTIONS — FOR BETTER OR…
AI Is Learning How To Make You Cry At The Movies
New research can predict how plots, images, and music affect your emotions while watching a…
Could The iPhone X’s Most Inane Feature Actually Be Its Best?
In the end, it’s not about the camera. It’s not about the screen. It’s about…
Innovation lessons from Pixar: An interview with Oscar-winning director Brad Bird
What does stimulating the creativity of animators have in common with developing new product ideas…
5 Invaluable Marketing Lessons Disney Movies Can Teach Us
Benjamin Franklin reputedly once said, “Tell me and I forget. Teach me and I remember. Involve me…
Staying one step ahead at Pixar: An interview with Ed Catmull
The cofounder of the company that created the world’s first computer-animated feature film lays out…
Ideo: The 7 Most Important Hires For Creating A Culture Of Innovation
Sure, founders set a tone. But they aren’t the only ones who shape workplace culture,…