Cost-per-visit ad models, offline verification set to shake up online advertising
Placed CEO David Shim says demand for offline attribution at a tipping point. Retail makes…
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Out-Of-Home Advertising Experiencing A Renaissance
When the Detroit Red Wings want to sell more tickets, celebrate marquis moments, or thank…
Location focus in marketing is changing mobile ROI measurement
Mobile Marketer UberMedia Introduces The Concept Of “LROI” Mobile marketing platform UberMedia has coined a…