Snapchat’s e-commerce boss says World Lenses could transform how brands convert online shoppers
Snapchat’s head of e-commerce and streaming, Fintan Gillespie, has hinted where the commercial potential of…
Browsing: Pokemon Go
How Long Until Facebook Is Floating An Ad In My Morning Cup Of Coffee?
Facebook debuted amazing augmented reality technology. Are you ready for Facebook to own your real…
Embracing digital is the antidote to disruption for retailers
Katja Forbes looks at failing Australian retailers, and demonstrates why legacy brands which embrace online…
How startups can leverage location-based marketing to woo millennials
Here’s the thing about millennials. By 2030, there will be 78 million millennials in the…
The Best And Worst User Interfaces Of 2016
The human neck was not designed to be used like a joystick, and other things…
3 misconceptions about location-based services
The introduction of Pokémon Go and its viral location-based gameplay success is a prime example…
What ‘ Pokemon Go ‘ can teach advertisers
A fundamental human need for community may be the next big opportunity for marketers According…
Five Reasons to Hold Off on Virtual Reality Marketing
Much is being said about all the fresh, creative ways marketers can use virtual reality…
What your brand can learn from Jeff Bezos and Pokemon Go
Pokemon Go is the phenomenon in gaming this year – all you have to do…
Getting your brand ready for augmented reality
Creative technologist and Asia-Pacific head of AR provider Zappar reveals why brands need to start…