Marketing ROI: How to Get Actionable Insights From Google Analytics
Faster than marketing teams can keep up, today’s marketing content is often shared across social…
Browsing: Posts
The Most Shared Brand Blog Posts: Length, Language, and Title Trends
Relatively long and fairly complex—though not overly difficult—blog posts by brands garner the most social…
What marketers can learn from governments on social
Columnist Chris Kerns takes a look at top government agency social accounts on Facebook, Twitter,…
6 Tips to Optimize Your Facebook Page
When was the last time you updated your Facebook page? Interested in creating a more…
How to make better use of your LinkedIn account
5 strategies to establish and cultivate LinkedIn relationships If you’re in a professional career, LinkedIn…
3 Keys to Creating Engaging Content
There’s nothing more frustrating than spending hours on a piece of content that you hope…
Customers are lazy. Are marketers ready to pick up the slack?
When did it start? Ten, 11 or 12 years ago when marketers began, slowly, conceding…
Why brands should be honest on Social Media
Honesty on Social Media Just May Be The Best Policy It’s remarkable how much brands…
Simply Measured offers “first social measurement API” for marketers
Aggregating feeds from multiple social networks, the API goes beyond the company’s current reports and…
How to Build a Brand from Nothing
In Leo Widrich’s first few months as co-founder of Buffer, he wrote two to three…