Consumers see brands ‘kingwashing’
Seven in 10 Britons think brand tributes and activity around the Coronation of King Charles…
Browsing: PR
For PR, Is ChatGPT An Asset Or Threat?
Everyone’s talking about ChatGPT, including most of us who work in public relations. Opinions and experiences…
Airbnb’s marketing approach brings success
Airbnb attributes its most successful year ever, in 2021, at least in part to its…
Philip Krim on Going DTC to IPO, and Becoming the Nike of Sleep
Indeed, the co-founder and CEO of Casper could be forgiven for thinking large. What was once a…
Creating A Marketing Masterpiece – Great Plan & Disciplined Execution
So often we as Marketeers get excited about a brilliant idea from our creative agencies.…
Six Prerequisites for a Responsive Brand
How quick are your brand’s reflexes? How quick should they be? Consider that we live…
6 ways brands can appeal to ethical consumers
In 1965, Ralph Nader published “Unsafe at Any Speed” and influenced a movement now known…
Seven Ways to Show Up Human in Your PR and Marketing Efforts
Are you telling stories that connect, or are you just marketing and promoting to your…
The evolution of the virtual influencer: no longer just a trend
As CGI technologies cheapen and influencer marketing budgets increase, Madeleine Mak, a client development executive…
How to Build a Brand Through Live Streaming [+ Examples]
Nowadays, it’s critical you invest in a video marketing strategy to build brand awareness and expand your…