‘It’s very transactional’: Confessions of a marketer on working with influencers
Luxury hotels are particularly inundated with hundreds of requests from influencers, so much so that one…
Browsing: PR
HOW TO GET PR AND MARKETING ON THE SAME PAGE
Break down the silos, organize for success and prepare to lose control The concept of…
The Perfect Pitch Is Possible With Presentation Management
Famed Los Angeles Dodger pitcher Sandy Koufax, the youngest player ever to be inducted to…
Tech Marketing Is Losing Its Cool
When the cracks in the facade begin to show, just keep calm and consider supply…
On The Decision to Hire a PR Agency vs. Pitching the Media Internally
One dilemma that startups and early stage companies/projects face is whether to hire a PR…
Grace Bonney: What I Learned in My 15 Years of Running Design*Sponge
One of the internet’s most popular design blogs is coming to an end. In an…
‘The term DTC is a misnomer’: Brands recalibrate strategies as direct businesses become more complex
Casper, a direct-to-consumer mattress brand, toying with an IPO and valued at $1 billion, sells…
How Hollywood changed Uber and Uber changed Hollywood
Uber is going public at an $80 billion valuation in part thanks to its brilliant…
Listen to the latest episode of the Cannes Lions podcast
In the 13th episode of Asking Out Loud with the New School, PR guru Richard…
Waze conquers ‘digital dark zone’ with in-car, out-of-home ad coordination
McDonald’s campaign showed drivers in-car ads that mirrored billboards. Waze has figured out something that…