What clients seek from influencer collaborators
Influencers have a lot to offer brand managers and online marketers, but they will have…
Browsing: PR
CMOs Need to Focus to Survive: Three Priorities to Ditch and Three to Latch On To
Here’s the hard truth: Most CMOs (including me, admittedly) will never be able to get…
Tradeshow Branding Do’s and Don’ts: How to Maximize ROI and Results at Industry Events
It’s winter, the time many companies begin to ramp up for the biggest industry events…
LYFT WILL PAY YOU TO DITCH YOUR CAR. WILL IT WORK?
WHAT WOULD IT take for you to give up your car? An all-access pass to a…
Media Relations Strategy: 11 Winning Tactics to Market Your Product
What is a media relations strategy? By definition, a media relations strategy is the calculated deployment of…
What happened to social communities? Do brands and businesses still care?
Do brands and businesses really care about creating communities in social media? I posed this…
HOW TO AVOID MOST BRAND CRISES — AND HOW TO SURVIVE WHEN ONE HITS
If a truck hauling Nestle bottled water gets in an accident, an alert goes out almost immediately…
The Most and Least Important PR and Corporate Communications Tactics and Trends
Corporate communications and public relations professionals say engaging in better storytelling is the tactic/trend that…
In a world of fake news, marketers need to take control
As advertisers, we are reminded that trust takes decades to build and can be destroyed…
Colonel Ritson: KFC’s marketers turned a chicken crisis into a brand triumph
The KFC chicken crisis caused by DHL’s delivery failures could have been disastrous, but a…