Ads That Don’t Overstep
The internet has dramatically expanded the modern marketer’s tool kit, in large part because of…
Browsing: PR
Ad of the Day: Holiday heart warmer sees Nokia, a phone brand, urge users to switch off their phones
Mobile phone brand Nokia has taken a seemingly counterintuitive approach to its Christmas messaging, encouraging consumers to…
The Case Against Thought Leadership (Mostly, Anyway)
If I had a dollar for every time I’ve heard someone express the goal of…
How Public Relations Pros Influence The Influencers
Remember the time you emailed Bill Gates and he agreed to speak at your office…
Content marketing industry to be worth $412bn by 2021 following four-year growth spurt
The global content marketing industry is projected to enjoy a compound annual growth rate of 16% according…
This Brand Strategy Can Make Your Startup Look Bigger Than It Is
When Leslie Ziegler joined the founding team of Rock Health in 2010, she had an enormous task ahead of…
The collision between PR, content, and SEO: How to make it work for you
The full power of the digital marketplace was realized less than a decade ago. Suddenly,…
PR in Seven Easy Steps for Startups in Emerging-Technology Markets
You just got the green light to create a public relations program for your startup.…
The Magic Of An Effective Brainstorm
When innovation became a key factor in my compensation and my then employer, Johnson &…
8 Ways Bootstrapped Startups Can Generate Positive PR
Public Relations or “PR”, i.e., strategic communication efforts designed to positively influence the ways in…