Apple Product Placement: 6 Questions With Jon Holtzman
Before Dell and Lenovo became common onscreen stars, Apple was pioneering product placement in Hollywood…
Browsing: PR
United Untied: A PR 101 Lesson in Crisis Communications
By now, we’ve all seen the shocking viral videos. The rage-inducing photos. The fire-and-brimstone calls…
Is it worth investing in PR?
Why We Decided to Invest $48k in PR for Launch Of the tens of conversations I’ve…
How brands, PR shops are investing in social media damage control
United and Pepsi Affairs Force Brands to Respect Social Media When Jason Marker, the new…
Credit Karma’s CEO Built a Sexy Brand in an Unsexy Category with No PR Firm and a Tiny Budget — Here’s How
Kenneth Lin was skimming through Reddit — an unremarkable daily habit — when he discovered…
Joe Pulizzi: A ‘Content-First Business’ Is The Future Of Marketing
Content marketing has many different meanings to many different CMOs. From messaging and branding to…
My Launch Lessons from 37 Minutes in an Amazon War Room
In the late morning of April 11, 2011, hours before its planned launch, the third-generation…
How brands and publishers are using Facebook Messenger this holiday season
For retailers looking to differentiate themselves from the pack during the holidays, Facebook Messenger shops…
5 Moves to Get Your Startup Featured in Major Media Publications
Think that a feature story on your brand is a pipe dream? Here’s how to…
What Can Help You Prove the Success of Your Company’s PR Investment
There’s a lot of change happening in the PR industry. Those changes are forcing agencies…