Take Note of Samsung: Tips for a Brand Crisis
It’s every marketer’s worst nightmare—your product suddenly presents a danger to consumers. It could be…
Browsing: PR
8 ways to help your social media manager help your brand
Whether you are promoting a small or large business, social media can be an effective…
How to Connect With Traditional Media Influencers
Are you seen as an expert in your industry? Want to develop relationships with the…
Why most startup CMOs will fail
Venture capital investors, to a person, claim that they invest in teams, not product. Strong…
More Brains Than Budget? Steal These $0 Marketing Strategies.
This story appears in the 2016 issue of Entrepreneur. Subscribe » Ten years ago, Chris…
The #1 Secret to Building Your Perfect Personal Brand
Some people absolutely hate the idea of personal branding because they think it feels fake…
Is Your PR Strategy Really Working?
Successful PR takes significant investments. These three signs can help you decipher if your PR…
A CMO’s View: Hyundai outlines the social strategy driving its latest new car launch
CMO Dean Evans shares how the carmaker builds out its social campaigns and offers insight…
7 Ways to Build a Million-Dollar Brand
In 2015, I reached over 10,000,000 people with my work. Almost everything I did to reach…
Why innovation requires a holistic approach
How to Tell If a Company Is Good at Innovating or Just Good at PR…