Emotion-based research: Measuring consumer love for luxury brands
Ask the most fashionable people on the street why they buy the designers they do…
Browsing: Premium
Premium is always tailor-made: even in advertising
Hitting the high street or shopping Saville Row? As London Fashion Week and Men’s Week approach,…
Five Ways Successful Brands Unsell to and Instead Woo Customers
Have a brand and want to charge a premium? Then you better stop selling to…