Marketing in an economic downturn
One in every three British households will trim their household spending this year, according to…
Browsing: Premium Brands
Think twice before choosing a blue logo. Here’s why
Coke. McDonald’s. Cadbury. Starbucks. In the hypercompetitive junk food market, these brands are all immediately…
Effie analysis: How premium brands use marketing to survive recessions
Economic turmoil is a certainty for 2021, as the pandemic disruption shows little sign of…