In People We Trust: Here’s How to Make Your Content More Human
Most of the work we do as marketers is focused on the future – predicting it,…
Browsing: President Obama
Obama Perfected Political Branding, And Now Trump Is Ruining It
So what’s next? Matt Ipcar, of the digital design agency Blue State Digital, weighs in.…
How brands, PR shops are investing in social media damage control
United and Pepsi Affairs Force Brands to Respect Social Media When Jason Marker, the new…
Behind The Branding Of The Hillary Clinton Campaign
How do you design for more than 100 million Americans? It’s the challenge of a…
Yahoo’s Marissa Mayer on Selling a Company While Trying to Turn It Around
The CEO talks corporate motherhood, shareholders with competing priorities, and the struggle to make good…
How to Protect Your Brand from Social Media Landmines
It’s easy to understand the appeal of social media—those tools and channels are always at…