Personalized Customer Experiences Are Important—But Not At The Cost Of Data Privacy
Today’s retail brands are continuously searching for tools and solutions that will enable them to…
Browsing: Privacy
How social platforms changed digital marketing in 2022
The walled gardens of social media have dominated the digital marketing landscape for nearly a…
The Future of Digital Cash Is Not on the Blockchain
The Future of Digital Cash Is Not on the Blockchain When you hear the phrase…
How to Keep Your Company’s A.I. From Being Creepy and Annoying
Expanding privacy options will help consumers feel more comfortable The more artificial intelligence knows, the…
As the cookie crumbles, three strategies for advertisers to thrive
Here is how brands can adapt their online advertising to compete in a dramatically changing…
The definitive guide to what’s in and out in ad tech in 2022
— This article first appeared in digiday.com Seeking to build and grow your brand using…
Why TikTok is getting serious about media mix modelling
Jorge Ruiz, TikTok’s Global Head of Marketing Science, explains the mobile app’s approach to measuring…
It’s official: Elon Musk doesn’t want to buy Twitter after all
The mogul says the social network broke several terms of the sale agreement. A court…
THE OTHER WAR: APPLE VS FACEBOOK
For a few years now Apple and Facebook have been at each other’s throats. The…
Responsible product management: The critical tech challenge
Prioritizing privacy, sustainability, and inclusion will soon be essential to successful tech development. For product…