The New 4Ps of Marketing
Back in college or at some point in your career, you learned about the 4Ps of…
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The Dark Side of Artificial Intelligence in Marketing
I spend an inordinate amount of time thinking about artificial intelligence and its applications for…
16 incredibly useful things you didn’t know YouTube could do
From time-saving shortcuts to interface-enhancing adjustments, YouTube’s got plenty of handy tricks hidden up its…
What’s Fueling the Smart City Backlash?
A new phase of pause and double-check assumptions seems to have gripped the three-decades-old global…
These startups aim to smash Apple and Google’s smartphone duopoly
Two privacy-first, open-source platforms want to give consumers what the tech giants won’t. But starting…
Who Can Stop Facebook? Limiting the Power of Social Media
Venture capitalist Roger McNamee was an early investor in Facebook and claims he mentored founder Mark…
Silence is golden: preparing for the sound-off mobile ad ecosystem
It’s a tense time for publishers. On average, desktop traffic is declining in favour of…
Data and value – balancing brand interest with the need for consent
Data, value and consent – living in the embryonic age of privacy management In an…
Can social networks regain momentum in 2019?
“When you give everyone a voice and give people power, the system usually ends up…
Programmatic advertising’s disruptive position
We live in an age where we regularly talk about things in person with our…