Countering Disruptive Ads: The Technology Juggernaut
Ad Industry Powers Consider Adopting Ad Blocking on a Wide Scale The biggest players in…
Browsing: Procter & Gamble
Old Spice: Manliness redefined
Image courtesy of Flickr user Brian Bennett. A ship off course Old Spice had long…
WPP CEO Martin Sorrell Says In-House Programmatic Buying is ‘Short-Lived’ Trend
Advertising giant projects its programmatic buying unit to hit $1.1 billion in sales in 2016…
Are agencies in danger of being pushed out of TV market?
In New Era of TV Ad Deals, Agencies Are No Longer Gatekeepers Pepsi’s three-episode story…
Should marketers care about the mobile moment of truth?
A huge amount of time and effort is invested by many marketers into building mobile…